NEW YORK--(BUSINESS WIRE)--August 5, 1999--
The Blair Witch Project Web Site Swells with 67% More Visitors
The following Internet audience and advertising information is from Nielsen//NetRatings, the Internet measurement service from Nielsen Media Research (NYSE: NMR) and NetRatings, Inc. The information includes: Top 25 Web Properties, Top 10 Internet Advertisers, Top 10 Ad Banners and Average Internet Usage statistics for the week ending August 1, 1999. -0-
Noteworthy this week: -- The Blair Witch Project entered into the Top 50 Web Sites at No. 45, as compared to the previous week at No. 133. As the hype of the "mockumentary" grew, the number of unique visitors to its web site increased by 67% from three weeks ago to nearly 648,000 visitors this week. The average time spent per person on the site was 16.1 minutes. Please contact Nielsen//NetRatings for its special report on the movie for an in-depth analysis. -- No. 1 clicked-on ad banner was Webshots' ad, which had a 9.5% click rate. Webshots offers free electronic photos for desktop "wallpaper." -- ImproveNet continued its ascent from No. 14 to No. 8 on the list of top advertisers for the week. It captured two spots on the Top Ten Ad Banners list. ImproveNet is a home improvement network. Nielsen//NetRatings: Top 25 Web Sites by Property July 26-August 1, 1999 Ranking of the Most Visited Web Properties Property Unique Audience (000) Time Per Person (min) 1. AOL Websites 17,670 14.6 2. Yahoo! 16,489 31.5 3. MSN 11,804 26.8 4. Lycos Network 8,019 8.7 5. GO Network 5,623 15.7 6. Excite Network 5,283 21.6 7. Microsoft 4,009 11.9 8. AltaVista 3,122 7.1 9. Time Warner 3,122 10.8 10. eBay 2,668 82.8 11. Amazon 2,571 11.4 12. Blue Mt. Arts 2,180 9.8 13. Snap 2,169 10.0 14. LookSmart 2,063 6.8 15. AT&T 1,740 12.6 16. ZDNet 1,635 7.4 17. CNET 1,597 7.6 18. Xoom 1,479 9.7 19. CNN 1,340 12.8 20. Broadcast.com 1,338 7.2 21. Viacom Int'l 1,289 16.2 22. GoTo.com 1,269 3.4 23. EarthLink 1,234 13.5 24. InfoSpace 1,222 7.9 25. Porncity 1,151 10.8 Example: The data indicate that approximately 1.2 million home Internet users visited at least one of the InfoSpace-owned sites during the week, and each person spent, on average, a total of 7.9 minutes at one or more of their sites. Notes: Rankings are based on audience measurement of people who have access to the Internet from home. A property is defined as a consolidation of multiple domains and URLs owned by a single entity. Reach is a measure of the unduplicated audience that visits a property. The data are expressed as the percent of the total universe of Internet users who logged onto the Internet at least once during the reporting period. Nielsen//NetRatings: Top Ten Advertisers July 26-August 1, 1999 Top advertisers, ranked by banner impressions, are based on data from BannerTrack(SM), Nielsen//NetRatings' syndicated advertising research report. An impression is counted each time an ad banner is fully loaded onto a user's screen. Advertiser(a) Impressions in millions Reach % 1. TRUSTe 216.2 12.2 2. Microsoft 98.3 21.3 3. Amazon 81.1 25.2 4. Next Card 40.4 17.2 5. CDNOW 39.3 15.0 6. Ad Council 30.0 7.3 7. LinkExchange 28.7 6.7 8. ImproveNet 24.0 11.7 9. E*TRADE 23.2 3.4 10.America Online 22.3 11.9 Note (a): Impressions reported include house ads, which are ads that run on an advertiser's own web property. Example: An estimated 98.3 million Microsoft ad banners were completely loaded on users' computers during the surfing week. These banners were delivered to 21.3% or 4.0 million home Internet users. Nielsen//NetRatings: Top Ten Ad Banners Viewed July 26-August 1, 1999 Top Banners, ranked according to reach percent, are cited from BannerTrack(SM), Nielsen//NetRatings' syndicated ad research service. Advertiser(b) Reach % Creative 1. Uproar 4.6 Where does Homer Simpson Work? Bar, Bank, Nuclear Plant, Sewer 2. Bonzi Software 4.6 Speed Up Internet Connection 3. ImproveNet 4.4 Use our free matching service to find a contractor. 4. eBay 3.9 (Picture of a tuba, wrench and football) 5. Launch 3.7 Watch today's hottest MUSIC VIDEOS! LAUNCH.COM 6. Kingston/Gateway 3.5 Kingston and Gateway have teamed to bring you a workhorse for your workgroup. 7. Lowestfare 3.4 35% off major airlines fares. 7 world cities. Thru Aug. 4, 1999 8. ImproveNet 3.2 Air Conditioning on the fritz? We can help. ImproveNet. Click here. 9. GetSmart 3.2 Find: A Loan for Me. Refinancing, Second Mortgage, Debt Consolidation 10. Lowestfare 3.1 35% off major airline's fares to 7 cities. Deal ends 8/4/99! Note (b): Ad banners that run predominantly on an advertiser's own property or house ads are not included in the above. Average Internet Usage July 26-August 1, 1999 Data below represent activity for the average Internet user during the designated weekly period. Current Week Last Week % Change Number of Sessions per Week 6 6 0.0 Number of Unique Sites Visited 6 6 0.0 Page Views per Week 121 119 +1.7 Page Views per Surfing Session 21 20 +5.0 Time Spent per Week 2:43:24 2:42:18 +0.7 Time Spent per Surfing Session 0:27:14 0:27:03 +0.7 Duration of a Page viewed 0:01:18 0:01:21 - 4.1 Average Click Rate for Top Banners 0.38 0.44 - 13.6 Active Internet Universe (actually surfed) 44.1 million 43.4 million +1.7 Current Internet Universe Estimate (had access, but did not necessarily go online) 106.4 million 106.1 million +0.2
The Nielsen//NetRatings audience information service collects data from approximately 15,000 panelists as they surf the web at home. The Nielsen//NetRatings panel is the largest media research sample of at-home Internet users currently being measured in real time. Nielsen//NetRatings uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the industry.
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